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In the world of marketing communications, tactics are fun. It’s the strategy part that’s hard.
It’s easy to sit around and brainstorm a long list of creative tactics to address a challenge. But unless you do the deliberate, thoughtful, difficult work to identify the right strategies first, you could be sending the wrong message, to the wrong audiences, at the wrong time, with the wrong tactics. That can cost a company time, money, and relationships.
DeSieghardt Strategic Communications believes that Strategy that Succeeds
must be the first step on the road to a solution. This type of strategy
answers questions such as:
- What audience or audiences do we need to reach?
- What do they believe now?
- What do we want them to believe?
- What will keep them from that belief?
- Who is our competition?
- What belief does our target audience have about them?
- What are our resources?
- What defines success – and failure?
- What is our timeframe?
This is just a start – every challenge is different. But the discipline is the same.
What strategic challenges are facing your company?