2008 Strategic Communicator Newsletters

• September — Watch out for that bandwagon
• August — Building a new national brand
• July — The genius of "The One Spot"
• June — Never miss a branding opportunity
• May — If you promise, you better deliver
• April — Messing with a brand for 25 cents
• March — Poking fun at what might be waiting for you
• February — Apparently, there are no phones in Minnesota
• January — Matching mission and marketing

2007 Strategic Communicator Newsletters

• December — My jeweler can beat up your jeweler
• November — Would you grab my Crystal Pepsi™ and Xerox™ computer out of my Cadillac Cimarron™?
• October — Knockout punch
• September — Beware the babbling blog
• August — Scare tactic differentiation
• July — got original idea?
• June — We goofed. Now pay up.
• May — You finally got it right. Now don’t blow it.
• April — Fixing a non-problem
• March — Hunting for suckers
• February — Never miss a chance to say "Thanks"
• January — Fresh out of ideas

2006 Strategic Communicator Newsletters

• December — "New Coke," Round 2
• November — Not your mother's hair goop
• October — Marketing disguised as your mom
• September — Everybody OK?
• August — Not responsible
• July — An updated cup of joe
• June — Be wary of truthiness
• May — Printing out this newsletter may lead to paper cuts
• April — Another case of brains over budget
• March — Word of (bad) mouth
• February — More than lip service
• January — What part of "Well...um...maybe...not sure..." don't you understand?

2005 Strategic Communicator Newsletters

• December — And pretty good messaging, too...
• November — Sorry seems to be the hardest word
• October — What a feeling, indeed
• September — Communicating in an ADD world
• August — 15-yard penalty for stupidity
• July — The language of leadership
• June — Customers as heroes
• May — An unwelcome addition to the Value Menu
• April — Sound thinking or indigestion?
• March — Fighting over a melting Popsicle
• February — I don't want to complain, but...
• January — Anger as a strategy

2004 Strategic Communicator Newsletters

• December — Here's to success in '05
• November — A new song for travelers
• October — Selling the possible, not the practical
• September — Welcome to Cube City
• August — Running in the opposite direction
• July — The myth of the target audience
• June — Fade in...
• May — Flattery, schmattery
• April — As a matter of fact...
• March — You, too, can soar to new heights
• February — I just had a couple of suggestions on this...
• January — But why don't they like me?

2003 Strategic Communicator Newsletters

• December — Give them something to talk about
• November — Oh, look...another holiday card
• October — The doctor will e-mail you now
• September — Can you dig what I’m saying (man)?
• August — Communicating like an underdog
• July — The lessons of Hoagiegate
• June — Road map jealousy
• May — Hardly golden
• April — Dismantling a brand in seven days (or less)
• March — Hello...and goodbye
• February — “You know...for the company”
• January — Pursuing other interests

2002 Strategic Communicator Newsletters

• December — This coming year I'll....
• November — Everybody skydives
• October — A new appreciation for “yard art”
• September — Getting to know you
• August — No laugh tracks, please
• July — Learning a lesson from The Jetsons
• June — Don’t fix ‘em; encourage ‘em.
• May — Buried treasure worth digging for
• April — “As unaccustomed as I am to public speaking...”
• March — Who wants to marry an ad agency?
• February — Which means...?
• January — How you ask is as important as what you ask

2001 Strategic Communicator Newsletters

• December — Making the worst of a bad situation