The Strategic Communicator™ Newsletter
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DeSieghardt Strategic Communications, LLC
913-897-6287
cell 816-225-0668
ken@desieghardtsc.com
“As unaccustomed as I am to public speaking...”
Professionals who research the human condition tell us that the prospect
of having to speak in public generates more fear and anxiety in the average
person than almost any other activity in their business or personal lives.
There’s just something, well, risky about standing up in front of a group
and putting your presentation skills on display.
We all know people who are particularly adroit behind a podium. They seem
to effortlessly blend stories, quips, facts and opinions into presentations
that keep audiences riveted. These are the speakers who can take even the
most seemingly mundane subject matter and breathe life into it.
Most people, however, approach a speech assignment with the kind of excitement
usually reserved for impending root canal work. The object, for them, is just
to get through it...and it shows in their presentations. Unfortunately, such
speakers tend to generate the same feelings of “will I survive this?” among
their audience members, too.
If the prospect of making a presentation – whether it’s a speech to hundreds
or a quick status report to just a handful of co-workers in a staff meeting
– leaves you wishing you could be somewhere else, here are a few tried-and-true
tips to help you be more confident:
- Take your audience on a journey. The best presentations
guide audiences through a thought process and lead to a conclusion. Many speakers,
however, forget that the audience hasn’t been living the subject matter the
way the speaker has. As your old math teacher used to say on test day, “Show
your work” by letting your audience see how you arrived at the conclusion
(or series of conclusions) you are presenting.
- Be yourself. Great speakers tend to give the rest of us
a skewed view of how a presentation is supposed to be made. The only successful
presentation formula is the one that fits each particular speaker’s style.
So, if you are funny, let yourself be “appropriately” funny. Like to wander?
Go ahead and pace. Talk with your hands? Feel free to wave them when you make
a point. The message is this: You will give a better presentation if you are
comfortable...so be yourself.
- Use audiovisuals to help tell the story. PowerPoint is either
the greatest presentation aid or a terrible crutch – it all depends on the
presenter. It works when it serves as an outline that helps tell the story
while also adds prompting the presenter to amplify key points. It fails when
it’s nothing more than a glorified set of speaker’s notes, presented using
all the animation tricks the program offers.
- Set the ground rules. If a question coming in the middle
of your presentation is likely to throw you off kilter, let your audience
know at the beginning that you’d prefer to hold questions and discussion until
the end.
- Practice. This one is obvious, right? Then why do so many
speakers feel they can almost “wing it” because they have such a strong grasp
of the subject matter? You should practice to the point where you can almost
toss your notes aside. Pay particular attention to perfecting a strong beginning,
because a successful start will give your confidence a significant boost.
Above all, speak with a measured pace and don’t forget to breathe. It’s amazing
how calming a deep breath can be when the old trick of “picturing the audience
members in their underwear” isn’t enough.